Nomino Naming is a naming agency solely devoted to brand name creation for products and companies. Our mission is to help businesses grow their business and to be regarded as one of the top naming firms in the world We are the only specialized naming firm with a national realm in Canada. Naming may seem like a very intangible service, but the benefits are significant and very tangible. Nomino is a Latin word that means name, nominate, to name and make famous. Creating names is our business and Nomino consists of the most experienced naming people in Canada. Serviced by liberal arts people and MBAs, your project is executed in a strategic process with written reports and results. Bilingual teams are based in their respective major cultural and business centres : Montreal and Toronto. Our creatives don't work alone. Where appropriate, we request the advice of linguists, anthropologists and ethnolinguists to ensure that our selected name is appropriate for most cultures and languages. Targeted creativity; we are creative people but don't let our creative minds spin out of control at the expense of your business goals and personality.

Nomino Naming consultants and experts

Creative Naming Service: Naming Consultants A name is the first experience that your client or prospect will have with your brand or company. You shouldn't waste this unique chance of making the perfect first impression and help differentiate yourself from the rest. Our experienced and creative staff, along with our disciplined approach and methodologies, give you the assurance of a unique and memorable name that will help your business grow in a busy market place. After all, a great brand begins with a great name.

Great brand names

At Nomino, we are committed to developing names that sell, names that are memorable, creative, distinctive and relevant to your target market and assure that they will compete well in their respective competitive environment. We believe that naming is as much of a science as it is an art. Each project consists of three stages and commences with Nomino20, a briefing questionnaire in a 20-questions format. This helps us understand the background of the project, consumer dynamics and market dynamics of your industry. The second stage is our Strategic platform, of which all the key players of the project have the same understanding and on which everyone agrees before starting the creative process. It consists of the following elements: Type & Style of names Nomino's proprietary Objectivity Filter (Selection criteria). Creative Streams & angles to pursue Other executional considerations Third stage is creative. Up to 2000 names may be created for each project. A short list is established and the names go through a series of criteria: the ObjectivityFilter. This proprietary filter is especially designed for naming, to reduce the subjectivity involved in selecting names. It consists of the following: Marketing criteria: Does the name respect the positioning and the key message? Distinctive criteria: Evaluating its ability to stand out. Scalability criteria: Does it fit with the current and foreseeable future naming trends? In other words, is it enduring? Style criteria: Easy to spell and pronounce and demographic appeal. Linguistics: Semantic and phonetic analysis. (if needed) Legal: Availability in trademark class in Canada and, if need be, in the U.S. and other countries. (This is a preliminary legal search. Final search and trademark registration is the client's responsibility. We can help you finding proper legal counsel). URL availability (if required): Domain name availability chart. After going through this exercise, 5-10 names along with a rationale for each name will be presented for your consideratio.

Création de noms de marques Nomino

Nomino Consultants est une entreprise spécialisée en création et développement de noms de marques. Notre but est d'accompagner les entreprises dans leur développement commercial et de devenir l'une des meilleures au monde dans la création de noms de marques et de marque de commerce

Pourquoi une firme de création de nom de marque

Seule Nomino se spécialise dans la création de noms couvrant les deux marchés canadiens. Et bien qu'un service de création de noms peut sembler intangible, les bénéfices de Nomino, eux, sont très tangibles. Nomino est un mot latin signifiant " nom ", " nommer " et " rendre célèbre ". La création de noms est notre spécialité et Nomino est constitué d'individus avec une grande expérience dans ce domaine. Géré par des gens aux profils créatifs et stratégiques, votre projet sera effectué avec des processus et des outils donnant des résultats probants. Des équipes bilingues avec des profils uniques sont basées dans leurs centres culturels et d'affaires respectifs : Montréal et Toronto. Les créatifs n'évoluent pas seuls. Nous faisons appel à des linguistes, anthropologues et ethnolinguistes afin de couvrir tous les angles possibles et aussi afin de s'assurer que le nom sélectionné est convenable pour la plupart des cultures et des langues. Nous sommes des gens créatifs certes, mais jamais au détriment de vos objectifs stratégiques et d'affaire

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Naming services

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Naming strategy

Food naming
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Global naming capacities
Preliminary legal search
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strong expertise in branding and naming services