At Nomino, we are committed to developing names that sell, names that are memorable, creative, distinctive and relevant to your target market and assure that they will compete well in their respective competitive environment.
We believe that naming is as much of a science as it is an art.

Each project consists of three stages and commences with Nomino20, a briefing questionnaire in a 20-questions format. This helps us understand the background of the project, consumer dynamics and market dynamics of your industry.

The second stage is our Strategic platform, of which all the key players of the project have the same understanding and on which everyone agrees before starting the creative process.

It consists of the following elements:

• Type & Style of names
  
• Nomino's proprietary Objectivity Filter (Selection criteria).
  
• Creative Streams & angles to pursue
  
• Other executional considerations

Third stage is creative. Up to 2000 names may be created for each project.
A short list is established and the names go through a series of criteria: the ObjectivityFilter. This proprietary filter is especially designed for naming, to reduce the subjectivity involved in selecting names.

It consists of the following:

• Marketing criteria: Does the name respect the positioning and the key message?
  
• Distinctive criteria: Evaluating its ability to stand out.
  
• Scalability criteria: Does it fit with the current and foreseeable future naming trends? In other words, is it enduring?
  
• Style criteria: Easy to spell and pronounce and demographic appeal.
  
• Linguistics: Semantic and phonetic analysis. (if needed)
  
• Legal: Availability in trademark class in Canada and, if need be, in the U.S. and other countries. (This is a preliminary legal search. Final search and trademark registration is the client's responsibility. We can help you finding proper legal counsel).
  
• URL availability (if required): Domain name availability chart.

After going through this exercise, 5-10 names along with a rationale for each name will be presented for your consideration.