Name
evaluation
We can advise you if your
name accurately presents the image and message you want to
convey. Or whether or not your current name fits well in your
portfolio.
Trademark search
We can conduct preliminary legal searches and give you our
opinion with written results and reports.
Linguistic analysis
We can conduct linguistic and cultural acceptability analysis
of your name. We can verify from a linguistic standpoint if
your name has different meanings in the top languages of the
world with an international analysis, should you want to expand
to international markets.
Brand Architecture
If you are unsure about the roles and messages of your names,
we can analyse your current portfolio of names by evaluating
the existing system, developing optimal naming relationships
and analyzing your market place positioning. After all, branding
is about simplification of choice and making consumer's life
easier when it comes to navigate through your offering.
Slogans & Taglines
If you are having problems expressing your brand promise or
want to revisit it, we can help you in your process with our
highly-skilled creative team.
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